Unlike major e-commerce platforms, the CPG value chain lacks a single source of truth on the performance of marketing, sales, and channel efforts and their impact on revenue.
Sales, marketing, brand, and channel data often live in silos, and most teams still rely on time-consuming and inaccurate manual processes and spreadsheets to bring it together, run analysis and make decisions.
Tickr OmniView combines powerful Integrations, Machine Learning, Analytics and Visualizations with brand level sales, e-commerce, multi-channel marketing, and in-store promotional data. Plus news, social media signals and market trend data, all in one place.
Initial analysis is driven by machine learning over large data sets, and reports are available whenever needed. From national and regional views, to in-town and in-store detail. Predictive analytics allow scenario exploration in real time, to optimize channels and spend for maximum revenue.
