TICKR

Tickr Solutions Overview

Tickr provides a full range of solutions for the critical path challenges faced by agencies and clients. Solutions are modular, and can be integrated into multi-solution packages and tailored to a wide range of agency and client roles.

Brand Health Tracking

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Multi-metric charts provide feedback that makes it easy to spot correlations between events.

Challenge

How do you know how your audience perceives your brand? Collating and formatting brand health metrics across multiple channels is a time-consuming, labor-intensive process, with results that are out of date by the time they are presented.

Solution

Tickr provides a unified view of multi-source health metrics, making it simple to set baselines, do performance assessments, and track progress against goals. After a simple initial configuration, visual brand health reports can be instantly generated and shared in a variety of presentation formats.

Key Features

  • Time Filters enable comparison of performance across multiple time periods

  • Create and save custom reports tailored to different audiences, roles, products and markets.

  • Flexible Focus: Every brand defines “health” differently. The Tickr interface enables you to highlight and focus on the unique metrics that are relevant to the brand.

advanced media analysis

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All new stories are analyzed and mapped to criteria that can be accessed with one click on the story.

Challenge

For larger brands, tracking multi-channel news and social activity on a global basis can be a costly, time-consuming and labor-intensive task. Unless the analysis is near real-time, brands risk missing key mentions until after the optimal timing for a response has already passed.

Solution

With Tickr, you focus on the media that really matters. Tickr ingests and analyzes millions of news stories and social media posts in real-time, 24/7, filtering, post-processing and ranking each by reach, mentions, trust, velocity and sentiment, then presenting the results ranked by overall audience impact.

Key Features

  • Cross-Media Correlation: Social media and news media are blending. We enable you to track presence in both, and see how one channel influences the other.

  • AI-driven Filtering: Filter media based on content type, source, scoring and date.

  • Impact Scoring: One number tells you what media you need to focus on, now.

Risk Analytics

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This view enables real-time correlation of news and social media activity with public company stock price.

Challenge

Your client or company can be thrown into a full-blown brand crisis at any moment, triggered by a hard-to-predict combination of legitimate (or illegitimate) news, social media, comments, and reviews. Once that crisis is underway, no shared interface exists for remote team monitoring and management of the issue.

Solution

Tickr provides a full-featured solution specifically designed to predict, monitor and proactively manage brand crisis events. We combine global, full-scope media monitoring with proprietary AI that predicts when brand risk events are more likely to occur and automatically separates high impact events from marginal chatter.

Key Features

  • Event Mapping: Spot cause and effect relationships between events in the context of a fast-moving crisis.

  • Advocates and Dissenters: Real-time tracking of how influencers are reacting to the crisis event.

  • Emerging Risk Index: Monitor activity levels that are predictors of where and when a crisis might emerge.

Automated Reporting

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Reports can be formatted as a snapshot in time or can be set to update with the most current metrics when opened.

Challenge

Hours invested in labor-intensive data gathering, manual formatting and static document production divert agency resources away from generating high-value insights, strategy, and action. Long production cycles mean that when a report is finally delivered, it’s already out of date.

Solution

Tickr streamlines reporting with Intuitive and customizable dashboards and reports that enable always-on views on web and mobile, as well as public or internal team-only sharing options. Tickr reporting dashboards are connected to cloud data sources in real time, always showing the most up-to-date metrics and content available.

Key Features

  • Editable Key Insight Fields within the Tickr application place agency team insights side-by-side with supporting data.

  • One-click report and dashboard sharing.

  • Tickr’s always-on reporting interface moves the focus beyond visualization to collaboration and action.

Influencer Intelligence

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Tickr uses proprietary AI to analyze an influencer's entire follower network to measure relevance to the target brand and messaging.

Challenge

Identifying high-value influencers is a time-consuming process that lacks a clear data-driven methodology. Without clear analytic methods and a data driven approach it becomes a high-risk, hit-or-miss proposition with the potential to waste marketing spend on ineffective or irrelevant influencers.

Solution

Tickr’s proprietary influencer analysis algorithm identifies, ranks and tracks online influencers based on unique, client-specific criteria as well as reach, engagement and relevance. Our influencer solution tracks influencer activity levels over time and uses proprietary AI to analyze an influencer’s entire follower network as a means of evaluating relevance to the brand and messaging.

Key Features

  • Micro-Influencers: Ability to identify mid-level and up-and-coming influencers by analyzing their activity over time.

  • Spot Influencer inflation: Proprietary Tickr analysis flags inflated reach and weak engagement.

  • Clear Visualization: Influencer metrics and ranking are visualized in elegant reports ready to share with clients.

Agency + Client Cloud

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Tickr unifies the data environment with a common data platform for metrics, content, and agency-client communication.

Challenge

How do you manage effectively across clients without complete, real-time, situational awareness? And how can you enable that awareness when agency and client content, media, and metrics are scattered across multiple cloud platforms and services that don’t talk to each other?

Solution

Tickr’s Agency + Client Cloud brings the power of a common data platform to agency workflow. We provide a unified interface to data types that live across multiple cloud environments, enabling the ability to integrate, visualize and perform analysis on cross-channel and cross-client datasets.

Key Features

  • Seamless Experience: Tickr makes simultaneous use of multiple cloud services a holistic experience, allowing you to focus on results and insights.

  • Full data archive: Enables performance analysis and machine learning for single client, cross-client and industry data.

  • Data agnostic:Agency cloud is compatible with any cloud API. Use our existing data integrations or bring new client-specific data sources.