Brand Risk Monitor allows you to track, manage and predict potential brand crisis events. It flags news and media “events” that can precipitate a PR Crisis. Brand Risk Monitor lets you set a benchmark of historical reputation risk events for comparison.
The Brand Risk Monitor has an alerting system to notify you immediately if the volume of mentions passes your custom-set threshold, indicating an event that requires your attention. These events can be positive or negative publicity opportunities. The alerts are in real-time and can alert you when a mention of your brand has gone viral.
The Brand Risk Monitor allows you to identify threats to your reputation based on your industry context. Brand crisis or risk areas can be identified and tracked proactively (for example a data breach). Brand risk can also be tracked reactively (a CEO having been mentioned in a scandal). The crisis can be followed minute-by-minute always showing you the most relevant and up to date information.
The Reputation Risk Score module provides insight into growing risk areas being mentioned around your brand. That reputation risk is then compared to how often it is used in context with your peers and brand. The intensity level of those conversations is also taken into consideration using Natural Language Processing (NLP). The risk areas are displayed based on which area of concern is growing the most quickly.
Brand Risk Monitor is one of the many media and marketing analytics solutions offered by Tickr. The Tickr platform for reputation management uses live news and social listening that then undergoes AI-driven sentiment analysis. The Tickr platform integrates real time news and social sources, then analyzes the data for impact and sentiment. Sentiment is evaluated using the latest natural language processing techniques and the overall impact of each mention is scored via a number of key metrics. The top posts and articles can be automatically included in real-time reporting. Tickr provides the leading AI-powered media and marketing analysis and monitoring tools. Drive your decision making with data, contact us today.
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Predict, track and manage potential brand crisis events.
Identify high impact media events that can precipitate a crisis.
Compare a current crisis with historical events.
Identify threats to your business based on the industry context.
Identify the most impactful content during a crisis.Contact Us