No downloads no software to install
of marketing impact
On the fly ROI The current online ad marketplace functions more like the financial stock market – with display ads being bought and sold through a real-time market exchange, much the way stocks are traded.
Tracking this activity, adjusting targeting on the fly, and getting a meaning sense of impact are all reasons that Interpublic Group chose to feature Tickr as part of their New York Media Lab "CMO desk of the future."
Mission Control Gatorade chose Tickr as a key component of their Mission Control Center at their Chicago marketing headquarters. Mission Control is an innovative project designed to continuously monitor the online perception of Gatorade brands.
Tickr tracks mentions of Gatorade brands, athletes, competitors as well as trending topics related to sports, fitness and nutrition. Data sources include social media networks, Radian6, news, blogs and comments.
Reward and Risk A global investment bank uses Tickr to track the impact of real world events, such as weather, earthquakes, and flooding on financial market activity as well as their internal network environment.
Tickr is hosted behind the firewall, displaying a mix of internal proprietary data from Oracle BI, combined with public news feeds and financial services market data. The result is seamless realtime integration of public and private information.
of a new social
Real-time Marketing PepsiCo chose to feature Tickr as part of their live presence at Superbowl XLVI as part of their launch of their "Win From Within" marketing campaign.
Live mentions of "Win from Within" from multiple social networks were tracked by Tickr and displayed on large screens at the stadium on game day, giving the audience a sense of live participation in the campaign.