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Let’s face it -- marketing is no longer a Monday through Friday, 8-5 pursuit.  In today’s always-on environment, brands need to be there with their audiences 24/7, listening and identifying opportunities to engage. When a brand is present and responsive, it has boundless opportunities to build relationships and loyalty with its customers.   But in order to do so, it needs to go beyond siloed teams, disconnected data, disparate tools and technology and a lack of collaboration between departments. 

The most progressive brands are addressing this challenge by building dedicated Command Centers that display data-rich visualizations from multiple sources and allow team members from different departments to visually monitor activity, engage with customers and capture business insights.  The Brand Command Center provides a central place for people to see important metrics on one cohesive dashboard that illustrates performance across multiple departments and functions in real-time.  It also serves as the nerve center for the brand by utilizing technology to transform data into human relationships. 

Are you interested in learning more about how a Brand Command Center can lead to enhanced loyalty and smarter decision making across the board? Get your free copy of the new whitepaper from David Beebe, Tickr's Storyteller-in-Residence.  This whitepaper provides an overview of the how, why and ROI of brand command centers, along with 5 ways your brand can implement a command center in the coming year.