May 20, 2015 11:20 ET
Sysomos and Tickr Power #AppYourService
Promotion to Launch Marriott Hotel's Mobile Request Chat Feature
Companies Combine Social Intelligence With Key Enterprise Metrics to Help Marriott Delight New Yorkers and Bring Their Brand of Exemplary Customer Service Into the Mobile Era
TORONTO, ON and SAN FRANCISCO, CA--(Marketwired - May 20, 2015) - Sysomos, the largest independent social intelligence company, and Tickr, the real-time marketing performance platform, joined forces May 14 to power enormously successful buzz marketing stunt of Marriott Hotels' Mobile Request chat feature, which allows travelers to ask for anything, anytime, anywhere. The promotion took place in various locations around Manhattan, with dozens of Marriott ambassadors in Red Coats providing surprise perks and gifts to New Yorkers.
Marriott's new Mobile Requests chat feature, available on the Marriott Mobile App, enables members of Marriott Rewards to immediately connect with 500 Marriott Hotels worldwide before, during and after their stays to request special services and amenities. The new feature has already been introduced at 46 hotels and will be rolled out this summer to the entire global portfolio of Marriott Hotels via the Marriott Mobile App.
Marriott celebrated the launch of Mobile Request on Thursday, May 14 with dozens of Marriott ambassadors in Red Coats engaging in small acts of kindness like hailing a cab or purchasing a cup of coffee. Surprise gifts were given away at key locations such as Grand Central, Central Park, Madison Square Park, Wall Street and Union Square. In addition, some lucky consumers who used the hashtag #AppYourService were met by Red Coat representatives who fulfilled their individual requests.
From a command center in Times Square, Marriott dispatched the Red Coat representatives throughout the day. Marriott tapped Tickr and Sysomos to analyze the millions of conversations that transpire on a given day in New York City to quickly learn and gain understanding about what their customers were saying. With this real-time intelligence, Marriott was able to quickly send out numerous Red Coat responses to #AppYourService requests. Throughout the day, Marriott deployed dozens of Red Coats who fulfilled thousands of requests, garnering tens of millions of social media impressions.
"The #AppYourService Command Center is a perfect example of how Tickr and Sysomos have partnered to provide marketing intelligence for some of the biggest name brands in the world," said Tyler Peppel, CEO and founder, Tickr. "The combination of Tickr's real-time integration and visualization of campaign data with Sysomos' monitoring and analytics tools creates a powerful performance platform. As businesses turn to social intelligence to get a better picture of how their company is perceived and how effective their brand marketing campaigns can be, we are seeing a growing demand for this type of real-time visualization."
"Together, Tickr and Sysomos deliver social intelligence displayed in a highly visual and customizable user interface, making it possible for premier brands like Marriott to immediately understand how their customers and fans are engaging with them," said Lauren Vaccarello, senior vice president of marketing at Sysomos. "Tickr enriches Sysomos' social intelligence platform by connecting disparate enterprise data sources -- such as sales and web metrics, as well as online and broadcast media -- to give marketers and business owners an unmatched real-time view of their brand and business."
Tickr provides a real-time, unified marketing performance platform, empowering organizations with insight into how their brand, products, and services are being perceived and discussed across the web, side-by-side with key performance metrics on advertising marketing, sales and operations. Tickr's cloud platform unifies enterprise data streams from internal business-critical applications like Marketo, Salesforce.com, and Oracle, as well as external sources from social networks like Facebook, Twitter, Pinterest and more. Tickr allows CMOs, CFOs, and other executives to easily create custom real-time dashboards to visualize, evaluate and manage the performance of their programs, from individual marketing campaigns to business-wide efforts. Top brands and agencies like Marriott, Lego, Gatorade, Nike and Edelman rely on Tickr to gain a real-time view of marketing performance, across multiple brands, geographies, and products. To learn more about Tickr, please visit www.tickr.com.
Sysomos provides the world's most valuable brands immediate context to the hundreds of millions of online conversations happening every day. Marketers rely on the Sysomos social intelligence platform to learn what their customers are saying and to understand the impact on their business. Founded in 2007, Sysomos has offices worldwide, including San Francisco, New York, London and Toronto. Learn more at www.sysomos.com.